John Minnis Estate Agents puts digital first in new growth investment
One of Northern Ireland’s best-known estate agents has made a major investment in a new cloud-based telecoms network delivered by Rainbow Communications as part of new programme to digitally overhaul its business.
John Minnis Estate Agents, which has four regional branches across Northern Ireland, said growing demand for its services, expansion of the business and a greater need for capacity and flexibility was behind the move.
Company Director John Minnis said:
“With multiple branches and a team of on-the-go professional staff, how we manage our communications is pivotal to the success of our business. As a member of The Guild Property Professionals we have direct links to a wave of purchasers relocating from England and as a modern and ambitious company, we wanted to make sure that we are digital-ready and fully exploiting the benefits which the cloud brings, including flexibility, security and value.”
We may work across four flagship regional branches, but we work as one unified team and we’re delighted at how the new integrated digital telecoms solution means that we can now seamlessly converse, communicate across a variety of electronic devices and media between ourselves but most importantly our clients.”
John Minnis has branches in Belfast, Holywood, Newtownards and Donaghadee,
From 2023, Openreach will no longer selling ‘traditional’ ISDN or PSTN lines to customers or businesses and from 2025 the technology will be switched off altogether – which means the clock is ticking for Northern Ireland businesses to get ahead of the game. New Voice over Internet Protocol (VoIP) technology is now at the forefront of this change.
Working with preferred telecoms partner and leading local independent supplier, Rainbow Communications, John Minnis Estate Agents has successfully migrated its network to VoIP and moved to a single-system telecommunications system across all branches. The move means it can now quickly and easily adapt new communications technologies for on and offsite working while also saving money.
Stuart Carson, Director of Sales and Marketing at Rainbow Communications, said:
“We plan to expand our business and are offering, to this trend of relocating purchasers, a full 360-degree telecoms solution for John and the team which now provides the confidence, capacity and capability to deliver a fully-focused customer and client service that meets 21st century requirements.
In a busy working environment and where staff are almost always mobile, every team member is always connected and always up to date. It means more enquiries are quickly managed – and that means more sales, more lettings and many more satisfied customers.”
With the deadline for the ISDN switch-over looming on the horizon, small and growing businesses should be putting together their plans now, according to Rainbow Communications.
“VoIP not only helps keep SMEs connected now and for the future, but it also brings a great opportunity for businesses looking to increase their scalability while reducing their telephony costs.
As pressure to cut costs looks set to continue in the coming years, switching to new telephone technology could be an easy win, keeping you in control of what really matters – your business,” Stuart Carson said.