Umbrella's in a Storm

Expect the Unexpected when it comes to Business

The recent storms have proven companies need to be prepared for all eventualities, Stuart Carson of Rainbow suggests how.

It was mid-October and the weather scaremongers had us battening down the hatches, buy lots of canned goods and stockpile batteries for the storm lanterns.

But in fairness, Ophelia was the strongest storm Ireland had seen in two generations, with thousands of homes and businesses without power.

These ‘acts of God’ are generally not covered by insurance. There is also very little an insurance broker can do to restore years of data or recoup potentially thousands of pounds worth of lost time, team accessibility and customer freak outs.

There are numerous ways companies and organisations can stay protected, and reassured, should the unexpected happen. Whether a loss of power, loss of access to your systems and servers or the public transport system has ground to a halt and your team can’t make it to the office. There are ways and means to maintain the workings of the business remotely.

Recent figures show 39% of companies have reported losing their telephony system in the last 12 months with the average outage lasting eight hours at a cost of £24,000 per hour! This of course cannot be sustained. With Ophelia and Storm Brian in a space of days and more to come, how can businesses across Northern Ireland effectively “batten down the hatches” without retreating to their bunkers?

IP voice services like Hosted Voice and SIP Trunks can help you prepare for the unforeseen. They are designed with inbuilt disaster recovery which means your calls will be redirected automatically should the unexpected happen, making sure your customers and clients can always get in touch.

If you are a business with more than one office location, and one loses power, the option is now available for calls to be rerouted to another site. If, for whatever reason – weather, transport, a sick child – a team member can’t make the office, calls to the switchboard can be transferred to their mobiles.

For those industries that experience peaks and troughs of busy periods throughout the year, most noticeably the tourism and retail sectors, IP Voice systems allow capacity to increase exponentially in a matter of days rather than weeks. Allowing for more efficient cost management for the books while creating a more streamlined and reactive service provision to clients and customers.

These systems are easy to install and cost effective with disaster recovery and flexibility included as standard. Of course, many companies are reliant on back up servers and ‘The Cloud’ for the safe retention of files, data and documents, which are invaluable should the unthinkable happen.

For the reassurance of your clients and the ability to maintain a working office ‘façade’, even if it is taking place in your kitchen, companies of all sizes already rely on IP Voice to keep them connected no matter what.



Image courtesy of Aduldej at

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