Gary Cranney and Stuart Carson

Haldane Fisher Builds on Sound Communications

Despite the ups and downs of the local building and construction industry, Haldane Fisher continues to maintain and extend its position as the go to supplier for the building trade and the increasing self-build and DIY markets.

Haldane Fisher is one of the leading independent suppliers to the construction industry in the UK and Ireland, serving both trade customers and the general public.  Haldane Fisher is part of the Haldane Shiells Group, with 16 branches located throughout Northern Ireland, the Isle of Man and North West England. Founded in 1946 by Bob Haldane the business has grown organically and through acquisition, yet still retains the high levels of personal service expected from a family run business.

Product knowledge

Haldane Fisher and its plumbing division Plumbmaster is a national builders and plumber’s merchants supplying a huge range of products, the Group is also a leading manufacturer of machined timber, engineered roofing and flooring solutions. Haldane Fisher aims to provide the highest levels of customer service, product knowledge and sound advice with the ultimate goal of supporting their customers across a range of projects, big or small.

For the last three years, Rainbow Communications has delivered telecoms support across Haldane Fisher’s fixed and mobile networks, providing the company with a seamless communications solution ensuring its 16 branches and almost 500 staff remain in constant contact with each other and their expanding customer base.  A critical element of the bespoke telecoms package which Rainbow Communications devised for Haldane Fisher was ensuring best in class mobile connectivity into the main communications platform.  With over 50 000 deliveries a year, Haldane Fisher needs to be in real time contact and in control of its fleet to not only maintain its high level of customer service but also improve its logistical efficiency.

Rainbow Communications is Northern Ireland’s largest independent business telecoms provider and currently supplies and manages the telecoms and communications requirements of over 10,000 businesses throughout the UK and Ireland, including over 45% of Northern Ireland Top 200 companies.

Connectivity and capacity

Stuart Carson, Sales and Marketing Director at Rainbow Communications commented: “Haldane Fisher is a great example of a local company with its eyes firmly fixed on expanding beyond the shores of Northern Ireland.  The construction and wider building industry has had it challenges in recent years but through its comprehensive choice of quality products across so many sectors backed by expert advice and customer support, Haldane Fisher has positioned itself as a worthy market leader.  We are delighted that we have an opportunity to help Haldane Fisher enhance its customer service provision by ensuring its telecoms platform across fixed line and mobile network works to the optimum providing the connectivity and capacity they need for their expanding business.  Our operational specialism is scoping out and delivering a range of services which work seamlessly together to provide our customers with a robust, end to end telecoms solution which can grow and adapt to the demands placed on it by ever challenging marketplaces.”

Gary Cranney, Associate Director Haldane Fisher said: “With 16 branches and almost 500 staff, having an efficient and effective integrated telecoms system is absolutely crucial to the success of our business.  Keeping connected to our customers and having a unified telecoms platform for our staff to communicate both in and out of the office, has helped us maintain the very high levels of customer service we have set ourselves, just like ourselves Rainbow has grown significantly over the years, yet retains the benefits and flexibility of being a family run business, enabling us to have the necessary support and communication tools to deliver the service levels our customers have come to expect from us. Over the last three years Rainbow Communication has consistently gone the extra mile to help us keep connected.

Real time communication

“With the help and expertise of Rainbow we moved 153 mobile connections to EE, improving our external sales team and delivery drivers’ ability to remain connected with our branches and customers. Then in 2015 we installed a new telecoms system integrating our fixed line and mobile telecoms, this has delivered significant benefits including a reduction in missed customer calls and greater staff efficiency through better real time communication.”

Mr Cranney concluded: “Just as our customers benefit from our industry expertise when planning their projects, having direct access to Rainbow’s knowledgeable and highly experienced team has proved invaluable advice and support in maintaining our continuity of service, especially on the odd occasion when we run into difficulties.  Rainbow Communications are always there to help us, day or night, and their personal touch puts our working relationship on a level more akin to a partnership as opposed to a traditional client/supplier relationship.”

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